How can I tell why subscribers are churning?
Conjured Subscriptions comes with a report (Reports > Cancellations) that displays the cancellation reasons, along with a way to filter by both date and Subscription Box.
Most of the cancellation reasons are custom-specified by you in the Account Dashboard page (Settings > Page Styles), however there are a few cancellation reasons that are generated automatically.
Admin Cancellation: This indicates that an administrator turned autorenew off for a subscription without entering a cancellation reason.
Failed Charge: This indicates the subscription's autorenew setting was turned off due to passive churn. You can try charging the customer up to 7 times before their subscription becomes lapsed. You can learn more about this process in our help article, What happens if a subscription charge fails?.
If you're using a custom BI tool, you can find all the churns and their reasons in the
shopify_subscription_actions table. Filter on
name="action.subscription.autorenew_off" and the cancellation reason will be located in the